SSL certificates are a form of web security that provides encryption for websites. They ensure website customers and subscribers can safely place orders with credit cards and share private data when needed.
Websites are great for reaching clients from all over the world. However, there are many cyber-criminals lurking, waiting for the opportunity to steal your customers’ sensitive data to sell online or use for malicious reasons. In addition, if customers don’t feel safe on a website, they won’t buy the products. This is where SSL certificates come in. They provide tough encryption concealing private data like credit card numbers, logins, etc. on websites.
SSL stands for ‘secure socket layer’ and it is a special protocol that encrypts and decrypts sections of a site by reacting to requests to view a given page. SSL certificates are crucial for secure browser to server communication. To put in simpler terms, they are like doorkeepers. Blocking unauthorised requests for encrypted data or giving authorisation to view concealed data when a legitimate request is found.
The use of SSL certificate is invaluable. You build trust with your clients, encouraging them to do business with you. Plus, you get a positive rating from search engines like Google just because you are providing a secure connection for internet users.
Note: Many search engines like Google use the presence of SSL certificates as a ranking criterion in search results. Thus, boosting your search engine ranking and making your website more visible in search results.
